Good web design involves more than an aesthetically pleasing appearance.
In fact, a range of professionals with different areas of expertise are engaged in each major decision – when it is done right. We have outlined the 10 basic principles of good web design to address what we consider to be the most critical points in a creating a site that brings in high numbers of conversions.
1. Less is More – Simplicity Rules
Many sites are over-designed, with too many elements on the page, distracting visitors from the purpose of the site. In effective web design, simplicity rules. Not only does a clean, fresh design make the site easier to navigate, but the aesthetics are more appealing and will stand the test of time. It is unnecessary, as well as distracting, to load a site with design features that don’t serve a purpose. What is the purpose of your company website? To direct new business directly into the lap of your enterprise, in volume, keep your design simple so your users can find their way naturally and easily.