Individual charging options, with nationwide access to charging infrastructure and innovative digital services, consolidate BMW Group’s leading role in premium electromobility segment
Munich. BMW Charging and MINI Charging are extending and supplementing their customer offering to coincide with the market launch of BMW’s fifth-generation electrification kit. Innovative charging solutions and digital services for easy and convenient home, workplace and public charging will be available to meet every customer need.
“Electromobility’s success in the market will hinge on the availability of charging solutions that create value for customers. Our customers love the ease of electric driving and the unparalleled zero-emission dynamics. We make sure that charging is comfortable and easy for our customers. BMW ‘360° Electric’ already introduced and gradually expanded a wide range of customer services to accompany the market launch of the BMW i3 back in 2013. BMW Charging is now taking things a step further with Gen5. For example, with the launch of the fully-electric BMW iX3, customers will be able to set up an individual charging solution for their specific user profile when they configure their electric vehicle – from homeowners to street parkers, up to and including operators of commercial electric fleets.”
The portfolio is supplemented by innovative concepts building on years of expertise in the field of digitalisation and electromobility. Services like eDrive Zones and BMW Points help plug-in hybrid drivers use their vehicle efficiently and, therefore, sustainably.
Home charging options have been expanded with the addition of the new BMW Flexible Fast Charger available for the first time for the iX3*. Thanks to an interchangeable adapter solution, the Flexible Fast Charger works with both domestic and industrial power outlets with a charging capacity of up to 11 kW. The Flexible Fast Charger adjusts to the charging infrastructure available, at home or on the road.